This evaluation examines the internal and external communication within the LIFE IP RICH Waters project. It focuses on the central communication managed by the project leadership (Action E1) and the dissemination of results by the sub-projects (Action E2). The evaluation is based on various communication channels, interviews with key participants from the sub-project and a survey with municipalities.
Some of the most important insights:
Central Communication – Action E1
Internal Communication (E1.1)
The project created a strong sense of unity among participants, facilitated knowledge exchange, and fostered collaboration. The increased meeting frequency towards the project’s conclusion further boosted the exchange of experiences, confirming that internal communication was essential in achieving shared goals. Participants emphasized that the coordinated communication and shared materials created a cohesive team atmosphere. This open dialogue helped ensure that the project moved forward effectively.
External Communication (E1.2)
The project aimed to spread knowledge and raise public awareness about environmental issues through a multifaceted communication strategy, using various channels tailored to different audiences. While the LIFE IP RICH Waters website was a key tool for sharing knowledge and results, the success of external communication depended on audience engagement. Survey respondents highlighted the support received from the project leadership, particularly when sub-projects began actively sharing their results. Many noted that the presence of professional communicators was crucial in ensuring messages reached the intended audience effectively.
Sub-project Communication – Action E2
Each sub-project was responsible for disseminating its results to relevant target groups, coordinated by the project leadership. The evaluation found that sub-projects succeeded in achieving their communication goals, using strategic channels and audience-specific approaches. Over time, interest in water-related issues increased, partly due to political prioritization and effective communication of results.
In conclusion, LIFE IP RICH Waters successfully met both its internal and external communication objectives, fostering collaboration and raising awareness through strategic, well-executed communication efforts.
